Building Trust in a Saturated Industry

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About the Author

Meet Christina. Christina is the Founder of The Everyday Series- a platform for female entrepreneurs to showcase how they are creating a better world, empowering women, and partnering together to truly take action together. Christina is also a full time Assistant Principal at an elementary school. Both her career and business align with her desire to advocate for equity for all! Here Christina advises on building a brand using social media partnerships and the steps to developing a client base. Enjoy!

Building Trust in a Saturated Industry

When I first set out to found The Everyday Series, part of why I started a new network of women was because of my frustration with copy and pasted messages, fake inquires, and women wanting me to pay for their products without caring about who I am as a person. People founding their businesses by leveraging social media is at an all time high and the industry is saturated with everyone trying to do pretty much the same thing. So, how do you set yourself apart? How do you get someone to trust you when they are so used to receiving messages that might sound pretty similar to use? Here are the five strategies I’ve used to do just that!

1) Speak Personably:

If you want to get someone’s attention, you have to study their work- what makes them good at their job? What do you like about their page? Their business? What’s something unique about them that you gathered from reading their captions? Let this be the basis for why you are reaching out- not to sell a product or be a part of what you’re doing just yet.

2) Speak Encouragement:

If you want to get someone’s attention, you have to study their work- what makes them good at their job? What do you like about their page? Their business? What’s something unique about them that you gathered from reading their captions? Let this be the basis for why you are reaching out- not to sell a product or be a part of what you’re doing just yet.

3) Invite Her in:

Your “reach out” should always include a question to get to know the other person more. Not everyone is going to want to take a phone call, but I find it’s so unique to offer this in today’s world. When you hear someone’s voice, it changes the game. A simple way to do this before asking them to partner with you could be “Tell me more about what you do.”

4) Ask a Question: 

If you give away all you have to offer by explaining whatever your about or asking in a long winded message, why would the person want or need to respond? Leave room for curiosity and keep your question general such as “Would you be interested in connecting to learn more about how we could support each other?”

5) Follow Up:

We have to stop taking “no’s” as a bad response. Be thankful that the person even replied to you. Not every collaboration and partnership is meant for everyone- appreciate that this person has value and boundaries- that they didn’t commit to work with you and then back out for no reason or explanation! Finally, if the person does agree to chat or learn more, send a follow up email- taking the time to do this instead of just sending your DM brings formality to what was messaged about.

Most of all, be you! Talk your walk, and the people that are supposed to get on board, will get on board!

“How can your message and brand stand out when there are thousands of other women trying to do the exact same thing as you are? Set yourself apart with The Everyday Series strategies for building authentic relationships with trust that will last!”

You can learn more about Author, check out the great things she’s up to, and follow her blog at LINK

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